Just Beautiful...darling opened it's doors in July 2008 and is owned and operated by Cheryl Briggs. The business shares the premises with Denise's Bra and Lingerie at 41 Talbragar Street. The two businesses complement each other by being able to create a style unique to each individual.

As Just Beautiful...darling is only a small boutique, I like to specialise and set ourselves apart from the rest by stocking a range which is as exclusive as possible and constantly changing from leisurewear to smart casual though to gorgeous  formal wear.

I stock a fabulous range including brands such as the ever popular Cordelia St and Cordelia Collection a versatile range of casual and smart casual wear which will take you anywhere.  These brands cater for 30 something’s plus, offering sizes 8 – 20.  Visit www.cordeliast.com.au to view their latest range.

U – First is an extension of Cordelia St for those of you who like to have fun with your wardrobe, it’s an exciting and edgy label, excellent for something different.

Ellis & Dewey is a range especially good for those hot summer months, with Indian voiles, viscose elastane, silk cottons, pure silk and fine yarn jerseys for layering and casual wear.

A –Joy is a label for the young fashionista, available in sizes 6 – 16. The range is constantly turning over due to its popularity; it stocks everything from casual to evening wear at a very affordable price. Visit www.ajoy.com.au

Bella B Wear is our newest range, full of easy fit garments, with an elastane element to allow for stretch and comfort, catering for all sizes including maternity the fabrics and colours for summer are both stylish and vibrant, visit www.bellabwear.com


Gerry Shaw is top of the range evening wear. If it’s the “Wow Factor” you’re after then it’s a Gerry Shaw dress you need. Go to www.gerryshaw.com.au to view some of their fabulous styles. Paco is a great range, if its glamour you’re after they specialise in evening and bridesmaid gowns including debutantes. They also offer something special for the bride who doesn’t want the big gown, with a huge array of colours and fabrics to select from offering sizes from 6 - 30. Special orders require a lead time of 12 weeks, so keep that in mind if you have a special occasion coming up.

Ranges also include Lovers, Metaphor, Martini, Scandals, Bravado, Jendi hats, fascinators and bags, Scala headwear, Allucia jewellery, Barrajacks scarves and accessories, Lettuce scarves and Stella Rose jewellery.

Recently we have taken on a new totally organic skincare range called Grown. Grown is Australian owned, made and created in Victoria, it is 99.4% organic and toxin free. It is the only product on display outside the Oncology Units in the RPA, St Vincent’s – Melbourne and the Mater Brisbane Hospitals. The range has to be experienced to be believed. It’s luxurious and achieves amazing results, so come in and sample it for yourself available exclusively at Just Beautiful... darling visit www.grown.com.au

I hope you have enjoyed browsing my new website, but better still, when next in Talbragar St , pop in and say hello to Denise and myself and see what’s in store,

Hope to see you soon


Cheryl.